DATACASS-816 - Wording changes.

Removed the language of oppression and violence
and replaced it with more neutral language.

Note that problematic words in the code have
to remain in the docs until the code changes.

Original pull request: #176.

Author: Jay Bryant

src/main/asciidoc/reference/migration-guide-2.2-to-3.0.adoc

@@ -96,7 +96,7 @@ Typical cases include:
 
 === Changes in `AsyncCqlTemplate`
 
-DataStax driver 4 has changed the result type of queries that are executed asynchronously.
+DataStax driver 4 has changed the result type of queries that are run asynchronously.
 To reflect these changes, you need to adapt your code that provides:
 
 * Implementations of `AsyncSessionCallback`
@@ -182,9 +182,9 @@ Keyspace creation via `CqlSessionFactoryBean` (`cassandra:session`) is not affec
 
 * `GuavaListenableFutureAdapter`
 * `QueryOptions` and `WriteOptions` constructor taking `ConsistencyLevel` and `RetryPolicy` arguments.
-Use the builder in conjunction of execution profiles as replacement.
+Use the builder in conjunction with run profiles as a replacement.
 * `CassandraAccessor.setRetryPolicy(…)` and `ReactiveCqlTemplate.setRetryPolicy(…)` methods.
-Use execution profiles as replacement.
+Use run profiles as a replacement.
 
 === Namespace support
 

src/main/asciidoc/reference/reactive-cassandra.adoc

@@ -25,7 +25,7 @@ First, you need to set up a running Apache Cassandra server.
 See the
 https://cassandra.apache.org/doc/latest/getting_started/index.html[Apache Cassandra Quick Start Guide]
 for an explanation on how to start Apache Cassandra.
-Once installed, starting Cassandra is typically a matter of executing the following command: `CASSANDRA_HOME/bin/cassandra -f`.
+Once installed, starting Cassandra is typically a matter of running the following command: `CASSANDRA_HOME/bin/cassandra -f`.
 
 To create a Spring project in STS, go to File -> New -> Spring Template Project -> Simple Spring Utility Project and press Yes when prompted.
 Then enter a project and a package name, such as `org.spring.data.cassandra.example`.
@@ -121,7 +121,7 @@ as well as the detailed documentation {spring-framework-docs}core.html#beans-jav
 === Registering a Session instance using Java-based metadata
 
 You can configure Reactive Cassandra support by using <<cassandra.cassandra-java-config,Java Configuration classes>>.
-Reactive Cassandra support adapts a `CqlSession` to provide a reactive execution model on top of an asynchronous driver.
+Reactive Cassandra support adapts a `CqlSession` to provide a reactive processing model on top of an asynchronous driver.
 
 A reactive `CqlSession` is configured similarly to an imperative `CqlSession`.
 We provide supporting configuration classes that come with predefined defaults and require only environment-specific information to configure Spring Data for Apache Cassandra.
@@ -145,8 +145,8 @@ See <<cassandra.schema-management>> for further details.
 
 The `ReactiveCqlTemplate` class is the central class in the core CQL package.
 It handles the creation and release of resources.
-It performs the basic tasks of the core CQL workflow, such as statement creation and execution, leaving application code to provide CQL and extract results.
-The `ReactiveCqlTemplate` class executes CQL queries and update statements and performs iteration over `ResultSet` instances and extraction of returned parameter values.
+It performs the basic tasks of the core CQL workflow, such as creating and running statements, leaving application code to provide CQL and extract results.
+The `ReactiveCqlTemplate` class runs CQL queries and update statements and performs iteration over `ResultSet` instances and extraction of returned parameter values.
 It also catches CQL exceptions and translates them into the generic, more informative, exception hierarchy defined in the `org.springframework.dao` package.
 
 When you use the `ReactiveCqlTemplate` in your code, you need only implement callback interfaces, which have a clearly defined contract.
@@ -261,7 +261,7 @@ include::../{example-root}/ReactiveCqlTemplateExamples.java[tags=delete]
 include::exception-translation.adoc[]
 
 `ReactiveCqlTemplate` and `ReactiveCassandraTemplate` propagate exceptions as early as possible.
-Exceptions that occur during execution of the reactive sequence are emitted as error signals.
+Exceptions that occur during the processing of the reactive sequence are emitted as error signals.
 
 [[cassandra.reactive.template]]
 == Introduction to `ReactiveCassandraTemplate`